ATTRACTIONS MANAGER: SOLUTIONS
Problem: Various operations that don't communicate.
A spreadsheet manages group sales. A database manages mailing lists. A low-end rudimentary scheduling tool manages ski school time. Pile A has the cash, Pile B has the checks, and Pile C is a mountain of forms that the same customer has filled out three times this year. Sound familiar?
If you are using multiple systems to sell or schedule lesson times, collect cash, manage inventory, build and enter enrollments, and manage your cash flow, you're wasting time and money.
The FrontLine Solution: Handle all business transactions from a single point.
Automation software can integrate, automate, standardize and manage all transactions including enrollments, point-of-sale, racing leagues, ski school scheduling, rentals, group sales, retail transactions and integration with the web site. All of the interactions you've been handling manually are now streamlined for faster, more efficient operations without duplication or costly human error. In addition, all business transactions are handled from a single point.
RMS is a seamless enterprise tool that will allow you to build your ski programs, ticket and pass types, rental and group sales packages in a SQL database. Each department can access their information from anywhere in the network or via a remote connection. The integrated database provides you with a view of a customer’s actions throughout the facility. This saves time in re-entering data from other systems and updating programs and rosters while providing you with the ability to generate comprehensive reports from a single source.
Problem: Current systems don't allow online registration or communication of schedules.
Most facilities today have had to hire a consultant to manage their web sites or force program managers to update web content. If not, the sites have old and outdated information. With RMS, those problems disappear.
The FrontLine Solution: RMS allows the display of daily and weekly schedules, current and future programs, party, and ski school lesson availability. Customers will be able to view schedules, enroll in a program and pay online. Programs and rosters are updated automatically. No one from your facility has to become a web expert and waste time updating the content on your web site.
Problem: Current systems lack key marketing functions.
Operators and owners know that an active and aggressive marketing plan is essential in running a successful business. The key to successful marketing is focused direct mail and email campaigns based on specific programs you are promoting.
The FrontLine Solution: Automate your marketing.
RMS can be utilized as a marketing tool. It can further help you stay competitive by automating your entire marketing effort. The customer enrollment data that you generate is stored in a central database which you can easily access to create targeted marketing campaigns. It's the easiest, most efficient way to keep customers coming back and attract new ones.
To accomplish this task, all you need to do is specify your target customers. Then simply launch the "create e-mail" programs and your list is now joined to an email with the program information and a hot link back to your web site for enrollment. For non-email customers, print their names and addresses to standard label formats and affix them to a mailer for instant distribution.
